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Strategic Planning

Giving a direction to an organization through a plan

Strategic planning is a management tool for organizing the present on the basis of the projections of the desired future. That is, a strategic plan is a road map to lead an organization from where it is now to where it would like to be in five or ten years.

Simply put, strategic planning determines where an organization is going over the next year or more, how it’s going to get there and how it’ll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program.

This course will help develop a vision to know where you want to see the organization in 5 to 10 years from now. It can be for a specific activity, a particular project, a special assignment or for the entire organization. There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization’s leadership, culture of the organization, complexity of the organization’s environment, size of the organization, expertise of planners.

The way that a strategic plan is developed depends on the nature of the organization’s leadership, culture of the organization, complexity of the organization’s environment, size of the organization, expertise of planners, etc.

Course Contents:

* Strategic planning explained
* Develop a realistic Vision for the business
* The purpose and activities of the business
* Its conduct or relationships with society at large
* Results it needs/wants to achieve in the medium/long term
* Guidelines by which the mission, objectives etc. may be achieved
* Implementation plans
* Proper resources allocation
* Various models for making strategic plan
* Understanding the change required in the organization

Program Duration: Full day program

Achievable: A very powerful program to open the vision for participants who will look differently to mange and perform. Middle and senior managements can greatly benefit from its contents as this program will make them aware how important it is to develop a working relationship with other members. Usually this area is ignored by organizations but it has a vital impact on the smooth flow within the overall working in an office where multiple sects of people with different backgrounds and educational structures are interacting.

Who should attend this program: The two key questions here are:
Who should participate in the strategic planning process? and
Who should facilitate the strategic planning process?

The strategic planning process helps an organization clarify, consolidate or establish its
strategic framework. Embedded in the strategic framework are the values and vision of
the organization. Because of this, it is important to involve the whole organization in at
least part of the planning process.


* Focus is placed on the important things. Resources (time, talent, money) are properly allocated to those activities that provide the most benefit.
* Prove an awareness of the changing environment as a foundation for needed change.
* Analyze the internal business culture and evaluate its impact on the company’s performance.
* Recognize the impact the changing business environment is having on the company and affect the needed changes in direction.
* Become aware of the company’s potentials in light of its strengths and weaknesses.
* Identify and analyze available opportunities and potential threats.
* May bring about a needed change of direction of the company.
* Strategic issues can be brought up for top management review.
* Able to set more realistic objectives that are demanding, yet attainable.
* A need for better information for decisions making may be recognized.
* Growth can be accelerated and improved.
* Poor performing areas can be identified and eliminated.
* Gain control of operational problems.
* Develop better communications with those both inside and outside the company.
* Provides a road map to show where the company is going and how to get there.
* Develop better internal coordination of activities.
* Develop a frame of reference for budgets and short-range operating plans.
* Gain a sense of security among employees that comes from better understanding of the changing environment and the company’s ability to adapt

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